New ultra-luxury brand for MSC Cruises



MSC Cruises has announced plans for a new ‘ultra-luxury’ brand targeted at the ultra higher net worth. The world’s biggest privately-owned cruise organization has commissioned building of new 4 hyper luxury vessels, with a worth in excess of two billion euros.

The devoted super luxury brand aims to attain a new segment of wealthy clientele and sits alongside MSC Cruises’ present premium brand, The Yacht Club. The new vessels are set to present an even additional luxurious, exclusive and personalised encounter in their 500 state rooms.

The initially of these uber-luxurious liners will come into service in 2023, with the remaining ships launching as soon as per year more than the following 3 years.

The memorandum of agreement with renowned shipbuilding organization Fincantieri is portion of an ambitious, business-unprecedented 13.six-billion-euro investment strategy, which will see the expansion of the MSC Cruises fleet to 29 ships by 2027.

Interiors will be shaped by extended-term MSC Cruises companion, De Jorio Style. Planet-renowned for combining their architectural savoir-faire with revolutionary creativity, the cruise ship interior specialists have been tasked with adding their quintessential Italian elegance to this new project.

This foray into the ultra-luxury segment heralds a new era for MSC Cruises and the cruise ship business, with specialists and luxury travellers alike watching with fantastic anticipation.



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