In partnership with Accor, developer, manager and operator of international hospitality brands sbe launches “The Property of Originals,” a new luxury international brand. The brand will contain 10 Karakoy in Istanbul, the Shore Club in Miami Beach, and Sanderson and St. Martins Lane in London.
The Property of Originals will develop a neighborhood for its guests, centered about sbe’s culinary and mixology offerings and predicated on luxury experiences. Additionally, the help of sbes companion, Accor will help in the establishment of the brand internationally by supplying sbe’s partners and consumers access to a procurement infrastructure and international distribution.
“At sbe we are normally searching to develop memorable experiences. The Property of Originals will contain our current extraordinary destinations—the Sanderson, St Martins Lane, Shore Club, and 10 Karaköy—and develop a neighborhood and network of exclusive international properties,” stated Sam Nazarian, founder and CEO of sbe.
“I am proud to companion on this project really closely with the Accor group and Gaurav Bhushan, Accor’s head of international improvement, who will present us invaluable help in assisting us develop a genuinely international suite of properties.”
“The life-style marketplace continues to develop quickly and has one particular of quickest development prices in the business,” stated Gaurav Bhushan, Accor’s chief improvement officer. “Accor has had really sturdy acceleration in the life-style sector and now gives the widest portfolio, with 10 brands to be created internationally from economy to luxury.
The Property of Originals is the best mixture of sbe’s know-how in entertainment and F&B, and will advantage from Accor’s international platform, specifically in terms of distribution, loyalty, and network improvement. With currently 5 new hotels in the pipeline and an fascinating pipeline underway in essential gateway cities such as Dubai, London, and Paris, this brand brings a new life-style flavor into the Accor portfolio.”